Offer clarity
Review how your store presents product value, audience and reasons to buy.
A COMMERCIAL QUESTION
What goes into the price of a piece?
We build configured-order summaries for furniture makers, from the chosen finish to the final delivery charge.
Furniture estimate01 / THE OFFER02 / THE RANGE03 / THE JOURNEY
THE WORK
A closer look at the offer
Merchandising direction
Look at collection structure, product grouping and the information shoppers see.
Purchase journey
Identify unclear steps between the first product visit and checkout.
On the shelf
A shopper’s view
We review the way your ecommerce store presents its offer. The work considers product value, collection structure and the steps toward purchase, with practical direction for clearer merchandising and a storefront that explains why each product belongs.
01Merchandising review
Read a collection as a shopper
A collection page asks the shopper to make sense of a group. Review the title, the arrangement and the information available before judging whether the group helps someone choose.
Read more02Storefront exampleThree products, three reasons to choose
An invented collection of similar products shows how a merchandising review can examine the distinction between items. The exercise looks at how the details on each page support a different reason to choose.
Read the example